You might be wondering what the difference is between a written article and a press release. You may even be wondering what each of these is. Well, the question of articles vs press releases is not an incredibly difficult one to answer.
A noteworthy piece of information about your particular business or a product you might be selling that you then submit to a media source is a press release. This means you would not let them know about it unless it was of interest to you the world or your clients. Say if you have a recall or a defect in a product, then you may want to do release one on it and let customers know before they find out in a negative way, like have something catch fire.
Although, most of the time these are used for more positive purposes. In this way it is used as a tool for helping you get more clients, or at least generating more interest in your products. It is only used for negative things to help you keep control of the information given out.
A press release can also be used for positive purposes. Say for instance, you are having some very important even at your business or introducing a new important product, then you may want to let people know through this means. They are likely to at least check it out if they see it in the news or in a daily newspaper.
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